About Caddence
We built Caddence because UK golf gear is a pricing mess. The same driver can sit on five retailer sites at five different prices on a Tuesday morning. Independents undercut the chains half the time. Sales drop without warning. You shouldn't have to open fifteen tabs to find which shop is cheapest today.
Why this exists
UK golf is a fragmented market. You've got the national chains, a long tail of regional pros, and a healthy used-club scene. They don't compete on a single shelf, so nobody's forced to be price-honest. The same product can swing 20-30% across retailers inside a week, and there's no predictable sales calendar like the US Black Friday cycle. Prices move when the retailer feels like moving them.
So we built Caddence. Every retailer we cover, every price, every day. When you're about to drop £400 on a driver, spend it at the shop that's cheapest, not the one Google puts first.
What you actually get
Never overpay because you missed a shop
We check every retailer on Caddence, every day. If a small independent has the same iron set £150 below the chains, you'll see it on the product page, not buried on page four of Google.
Catch sales the moment they go live
Pick a club, set a target price, give us your email. You'll get one line when it drops. No account, no newsletter, no spam. Unsubscribe nukes your data.
Know if "today's deal" is actually a deal
Every product has a full price history. You'll know whether the £80 off you're being offered is the lowest it's been all year, or just a Tuesday with a marketing banner.
Affiliate disclosure
When you click through and buy, we sometimes earn a small commission. The retailers we have affiliate deals with aren't ranked higher than the ones we don't. The cheapest price wins, even when it costs us the kickback. If that ever changes, we'll say so on this page.
Get in touch
Spotted a pricing bug, a missing retailer, or a product we've mislabeled? Email hello@caddence.golf. We read everything and fixes usually ship within a day or two.
Retailers wanting to be listed: same address. Press inquiries: press@caddence.golf.
Now go find a club.
Today's biggest price drops, or set an alert for the one you've had your eye on.